Who it is for

International recruitment teams that want to move beyond broad US market activity and better understand how a specific state’s economy, education landscape, student behavior, and regional opportunities could inform recruitment planning, positioning and messaging.

What it is

A focused state market review that provides practical insight into the local context shaping student decision-making. At a baseline, this includes the state’s current and forecasted economic outlook, labor trends, key industries and employers, education system, college-going culture, in-state versus out-of-state dynamics, and current factors influencing how students and families think about university choice.

The report identifies key cities, towns, and regions with right-fit demographics for international study, and are customized against your university’s academic strengths, recruitment goals, budget, and existing US strategy.