Who it is for:

This service is designed for UK universities that:

• Are looking to re-establish, strengthen, or grow their position in the American student market 

• Have identified the United States as a priority market for international enrollment growth and are ready to build a focused, evidence-informed strategy

What it does:

Positioning for US Growth diagnoses your current activity, institutional story, audience assumptions and recruitment outcomes, through the lens of how American students and families actually make university decisions and the recruitment landscape of the USA. 

We then identify where your university can compete, what story is most likely to resonate, and how to approach the market — physically and digitally — in a way that is focused, realistic, and aligned to your goals.

How it works:

• Root cause analysis of previous and current US activity, recruitment outcomes, and market performance

• Training on and application of CUKS’s American University Decision Lens™ to assess how your current offer speaks to fit, value, ease, stability, and student confidence — and how those decision factors can show up through messaging, outreach, conversion activity, and touchpoints across the student journey

• Identification of the institutional narratives, strengths, and proof points that are both true to your university and likely to land with American students and families

• Review of where your university currently shows up physically and digitally, and whether those routes to market align with your strongest opportunities

• Filtering positioning and strategy through your existing or potential assets, partnerships, content, staff time, budget, and resources

• Development of practical recommendations for where to focus, what to say, how to show up, and what to prioritize next